Middle East and North Africa (MENA) – Business Opportunities and Market Entry Modes
> Amor Dhaouadi
International business expansion in the countries of the MENA (Middle East and North Africa) region can take on different market entry modes. This document gives an outlook on the business opportunities of the region, highlights the main market entry modes and the underlying pros and cons thereof. It gives also an overview on the trade-offs between risk and control companies should make when they extend their business abroad.
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